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Chinese Answer To 'World Of Warcraft' Made Double ‘Genshin Impact’ Profit In One Week

Chinese Answer To 'World Of Warcraft' Made Double ‘Genshin Impact’ Profit In One Week

NB: 'Moonlight Blade' is not a coming-of-age story about vampires.

Imogen Donovan

Imogen Donovan

Moonlight Blade, a MMORPG developed by Tencent Games, set a record for the biggest mobile game launch ever in China.

The game is inspired by the works of wuxia novelist Gu Long, and actually released for PC in 2015. Players explore a world that is over eighteen times the size of Skyrim's map, and it boasts seventeen different realistic biomes that have been created by stitching together satellite photos from Earth. As well as martial arts, activities like ink painting and musical performances are on offer, and microtransactions for flashy swords and new fashions are how it makes a mint.

On October 16th, Moonlight Blade landed on mobile platforms, and raked in $50 million on iOS in only one week. That left the previous recorder holder in the dust: Perfect World generated $28.3 million on iOS in its first week in China. Furthermore, the smash-hit Genshin Impact made $25 million on iOS in an equivalent time frame, and that was a worldwide release, whereas Moonlight Blade is only available in China. It's a stunning statistic, and bodes well for the future of the game.

Moonlight Blade /
Tencent Games

"Based on the 50 million preregistered users that it has and the penetration power the game has, I predict the game can record a high level of revenue for a long while," said co-founder of online media outlet GamerBoom, Zheng Jintiao, in an interview with South China Morning Post. Indeed, Tencent Games' power with an established property is a force to be reckoned with. It also developed Call of Duty Mobile in partnership with Activision, and it secured total ownership of Valorant and League of Legends by acquiring Riot Games in 2018.

Of course, the key question now is whether these games are able to keep up their momentum out of the gate. Genshin Impact's player count has risen steadily since launch, which is promising, given that it saw 10 million pre-registrations across all platforms and all regions. Though Moonlight Blade enjoys an enormous player base on PC, it's too early to say at the moment. However, it is known that MMORPGs possess a much more stable user base compared to titles that trade on set ups such as battle royales.

"Moonlight Blade's first-month revenue will be close to that of Perfect World," predicted Zheng. "Perfect World made 1.3 billion yuan in its first month." That's a lot of moolah, and it might just be enough to encourage Tencent Games to consider a worldwide release in the future. Watch this space.

Featured Image Credit: Tencent Games