For quite some time now, the price point for GTA VI has been the subject of a lot of speculation, mostly because one industry analyst suggested that Rockstar Games could easily sell the game for $100.
There was no basis in the discussion beyond that, but fans feared that when the highly anticipated GTA VI drops, it would arrive with an eye-watering price tag.
Recent reports from MIDiA have put forward the idea that GTA VI would actually make the studio and publisher more money, releasing at the standard industry price of $69.99.
When you break down the current economy for most players, this is a sound reasoning. After all, pricing the game at $100 would alienate those on lower incomes, and would force many to hold off on playing until a sale lowers the price.
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More players buying at a lower cost would simply generate higher profits, according to MIDiA’s research, and one look at Reddit shows this.
“There's always a balance, says one user, who goes on to say, “Cheaper brings more people faster, expensive is greater profit per copy.”
They consider the high price tag alienating, and they aren’t the only one.
“Chasing an inherently limited market with incredibly expensive products is a good way to go out of business,” explains another Redditor further into the thread.
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It’s no surprise that, in a world of stagnating wages and cost of living crises, people are having to choose whether they can support the games they love.
As one player notes, “I might be an outlier, but at $70 I'll probably buy it ASAP. At $100, I'm 100% waiting for a sale or buying it used.”
Of course, there’s an argument to be made that GTA VI will likely hold its value for a long time, but even a secondhand copy with $15 slashed off the RRP makes a better entry point for some players, and Rockstar Games doesn’t see any of that money.
Topics: GTA 6, Rockstar Games