GTA 6 price teased in controversial comments from publisher

Despite us now having somewhat of a time frame for Grand Theft Auto 6’s release, it has not stopped the rumours from circulating and not to mention those started courtesy of a controversial comment by the title’s publisher.

Grand Theft Auto 6 is set for release some time in 2025 and it is safe to say that the Rockstar title is one of the most anticipated games of all time. As the sixth instalment in the long-running and much-loved Grand Theft Auto series, it has a lot to live up to and it is safe to say that millions of fans are eagerly anticipating its eventual release.

Check out the official Grand Theft Auto 6 trailer below!

However, some of those fans may feel slightly discouraged after a recent comment made by GTA 6’s publisher Take-Two about the game’s potential price tag. With most AAA games priced at around £60 to £70 in recent years, they are already capable of breaking the bank. However, according to Take Two’s CEO Strauss Zelnick, they should cost even more.

According to Zelnick, games should be priced on their “per hour value”, meaning they should be priced based on how much gameplay you can get out of them.

“In terms of pricing for any entertainment property, basically, the algorithm is the value of the expected entertainment usage,” explained Zelnick. “Which is to say that the per-hour value times the number of expected hours plus the terminal value that’s perceived by the customer in ownership if the title is actually owned, not, say, rented or subscribed to.

And you’ll see that that bears out in every kind of entertainment vehicle. By that standard, our frontline prices are still very, very low because we offer many hours of engagement.”

This controversial take is just another way of saying that players should be paying more but Zelnick also believes that such a thing would be pretty hard to achieve. “That doesn't necessarily mean that the industry has pricing power or wants to have pricing power. However, there is a great deal of value offered.”