The UK video game retailer GAME has officially filed for administration, confirming the closure of its three remaining standalone stores. Which begs the very serious question - where am I supposed to get my Funko Pops and miscellaneous gaming tat now?
According to The Game Business (via VGC), the retailer quietly ended an era by filing a notice of intent to appoint administrators. In simple terms - the money’s gone.
If you’re confused and thought GAME was already dead, you wouldn’t be wrong. You might remember, GAME previously entered administration back in 2012, before being absorbed into Frasers Group in 2019.
That’s why, if you’ve passed by your local Sports Direct or House of Frasers store in recent years, you can find a sad corner with GAME branding, packed with Pokemon plushies, Minecraft LEGO and a handful of physical games.
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At its peak, GAME boasted more than 300 locations across the UK.
But, come 2026, that number had dwindled to just three standalone stores - all of which are now closing. It’s a genuinely sad day for physical game collectors in Britain.
Going forward, the only remaining GAME outlets will be found inside Sports Direct and House of Fraser. The brand will continue to exist online, although for how long is anyone’s guess.
The warning signs have been there for a while.
Last April, GAME moved the majority of its staff onto zero-hour contracts, so the writing was very much on the wall. My thoughts are with everyone affected by the closures.
What Does This Mean For UK Gamers?
Once upon a time, GAME was genuinely good. Pre-orders were reliable, and its trade-in scheme was - in my opinion - far better than CEX, another ‘beloved’ British gaming retailer.
I put ‘beloved’ in quotations there, I do have a love-hate relationship with it. I still enjoy popping into my local CEX on my weekly shop just to marvel at the eye-watering price tags slapped on classic Pokémon games. But man, when I see Rule of Rose go for over £500… No wonder people are priced out of gaming.
Sure, there are alternatives. Argos and Currys aren’t going anywhere I imagine, where you can still pick up consoles and games at reasonable prices.
HMV is probably the closest spiritual successor to GAME, but it all feels a bit… corporate. Capitalism has decided your quote-unquote “nerdy” interests are profitable now, here’s a Rick and Morty t-shirt.
I don’t know, I find it a bit cringe. Though I do love their vinyl collections. My point is - none of them focus on games the way GAME did.
I still remember heading to my local GAME in 2016 for a midnight launch of Pokémon Sun and Moon, steelbook and all.
Now, the game itself? Less than stellar, in my opinion. But that experience has really stuck with me.
With the loss of GAME, in-person midnight launches don’t really exist anymore, and gaming feels increasingly individualistic and lonely. That’s the real loss here.
Will there be another Gamestop-esque rally from gamers to save it with penny stocks?
No, please no.
Just let it go quietly.