From now, all of Ubisoft's "big AAA" games will cost $70. That's including Skull And Bones, the upcoming piratical action-adventure that recently received a delay, as well as new entries from franchises like Assassin's Creed, Far Cry, Tom Clancy's, Just Dance and more heavy-hitters, one would assume.
In an interview with Axios, CEO Yves Guillemot confirmed that the new price point will reflect the competition in the market, which checks out. "Some of the games will come at the same price as the competition. The big AAA games will come at $70," said Guillemot. Furthermore, Guillemot issued an update on the possibility of an acquisition from Tencent, the largest company in the games industry and, of course, one of the most lucrative. Last month, Tencent secured a 49.9% stake and 5% voting rights in Ubisoft's parent company, Guillemot Brothers Limited. "I'm not saying it's off the table," fielded the CEO. "The priority is to be independent."
Check out the trailer for Assassin's Creed Codename Red, the newest entry set in feudal Japan, here!
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Guillemot was also optimistic about the return of NFTs into its games, even though the introduction of limited-edition cosmetic items into Ghost Recon Breakpoint that asked for hundreds upon hundreds of hours of gameplay to unlock was horrendously unpopular. "We are in the testing phase," answered the CEO. "If we find something that will be very interesting and will please players, we'll work on it." Given that the announcement was so poorly integrated and Ubisoft added fuel to the fire by adding that players just "didn't understand" the value of an NFT, I wouldn't hold your breath.
Topics: Ubisoft