The MCU as we know it is over as major shift confirmed

It’s fair to say that the MCU has had a turbulent few years, especially since the blockbuster events of Avengers: Endgame played out.

Once that story came to a fitting end, and we mourned the loss of some heroes, Marvel began leaning into the multiverse saga, and the results have been spotty at best.

Daredevil: Born Again marks the change of plans for Marvel and the MCU

You could definitely put the drop in quality down to the Covid-19 pandemic, but a recent report on the state of Marvel Studios output has shone light on some of the issues the creative teams faced.

The Wall Street Journal put together the report, highlighting issues within Disney and Marvel that resulted in lower quality output and dwindling audience numbers, as well as the superhero fatigue many of us felt.

The report states that Disney wanted too much when it launched Disney Plus, and a mandate forced Kevin Feige and his team to “satisfy parent company Disney's hunger for content.”

This stretched the team too thin, and it became “challenging to secure enough time with Feige to get his feedback.”

Feige agreed to stepping up the Marvel content machine to satisfy Bob Iger of Disney, saying it was also “because of a zealousness to tell more stories and a desire to be an 'excellent corporate citizen’.”

This led to a massive negative impact on Marvel Studios, and the MCU, with Feige having to reassess the future.

We’ve already gone from the company churning out mediocre stories in a ‘quantity over quality’ attitude, to something more substantial.

Everything in 2025, so far, has felt like a return to form for Marvel, with gripping TV shows in Daredevil: Born Again, and the stellar Thunderbolts*.

Both of these properties have been made in more recent times, since the company faced the above issues, while Captain America: Brave New World, came from the previous regime’s thinking, ending up a bit of a mess.

This report not only shows where Marvel went wrong, but how Feige and crew can steer the ship back into better waters, leaving the MCU as we know it behind us.