• News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
YouTube
Threads
Submit Your Content
Marvel's Secret Invasion slammed by fans for 'new low' AI use

Home> News

Published 12:37 21 Jun 2023 GMT+1

Marvel's Secret Invasion slammed by fans for 'new low' AI use

Fans aren't happy about Marvel's decision to use AI to create Secret Invasion's opening sequence.

Catherine Lewis

Catherine Lewis

The first episode of Marvel’s highly anticipated Disney+ series Secret Invasion is finally out, but many fans have been expressing their anger and disappointment over its use of AI-generated images.

In case you were unfamiliar, the series stars Samuel L. Jackson as Nick Fury, who learns about a group of Skrulls attempting to take over Earth using their shapeshifting abilities. It sounds like there’ll be a whole load of ‘trust no one not even yourself’ vibes, and this is apparently what fuelled Marvel’s decision to utilise AI for the show’s opening sequence, which consists of uncanny images of people who don't look quite right.

Take a look at the trailer for Secret Invasion below.

“When we reached out to the AI vendors, that was part of it - it just came right out of the shape-shifting Skrull world identity, you know? ‘Who did this? Who is this?’” Secret Invasion director and executive producer Ali Selim told Polygon in an interview. “We would talk to them about ideas and themes and words, and then the computer would go off and do something. And then we could change it a little bit by using words, and it would change.”

Despite Marvel being open about its use of AI and the thematic reasons for its utilisation, many viewers still aren’t happy. Many have been criticising it due to its potential implications for real artists, and some think that it simply looks bad.

“This is a new low for Marvel because [what the f**k]? Who cares if it fits the story? It's still cheap as heck. VFX artists deserve better,” @wilflucas tweeted. “Really hate this new thing of AI dominating everything, including the film industry,” @Lokhart117 wrote. “Marvel makes it so hard to be a fan sometimes,” added @chrrisis.

Advert

Secret Invasion’s first episode is available to view now on Disney+. The next five episodes will release weekly, with the finale set to air on 26 July.

Featured Image Credit: Marvel Studios, Disney

Topics: Marvel, TV And Film, Disney, Tech

Advert

Advert

Advert

Choose your content:

4 hours ago
6 hours ago
9 hours ago
10 hours ago
  • 4 hours ago

    Steam drops free download for open-world game you'll lose hours to

    Grab your board and take to the peaks

    News
  • 6 hours ago

    Fallout: New Hampshire is a big hit with fans

    I've always fancied a visit, I must say

    News
  • 9 hours ago

    Skyrim fans horrified by secret so dark Bethesda never wanted us to find it

    No wonder it's cut content

    News
  • 10 hours ago

    Cyberpunk 2077 gets fascinating new ‘expansion’ you can download now

    We put mods in your mods

    News
  • MCU fans divided over our new live-action Wolverine
  • Star Wars fans surprised by brand-new trilogy
  • Star Wars major recast slammed by fans: 'don't use him'
  • Marvel's latest MCU casting rumour is being roasted by fans