Netflix Price Increase Drives Customers To Cancel Their Subscriptions

Netflix users are urging one another to cancel their subscription as the streaming service's new, increased pricing starts to come into effect.

At the start of this year, Netflix announced it would be raising prices across all plans in the US. The standard plan has increased from $15.50 per month from $14, while the 4K plan has shot up to $20 per month from $18. Even the basic plan has gone up from $9 to $10 per month. Prices are also rising in Canada, though the UK and Europe are currently unaffected.

While the prices came into effect immediately for new subscribers, Netflix said at the time that anyone already paying a subscription would see the increased costs rolled out gradually.

It would appear that dreaded rollout has begun. Netflix has sent out emails to customers to remind them that the new pricing is coming within 30 days.

"We hope you're enjoying everything Netflix has to offer," the email reads. "We're updating our prices to bring you more great entertainment. This update will allow us to deliver even more value for your membership – with stories that lift you up, move you or simply make your day a little better." 

Predictably, this hasn't gone down brilliant. Social media is currently awash with unhappy US subscribers who feel it's time to say goodbye to Netflix.

"Netflix just sent me an email talking about raising their price to $19.99 in April. Think it's time to cancel this subscription," one disgruntled (former) customer wrote on Twitter.

Another added: "Hey Netflix your email telling me rates are going up & I'll feel better is bogus. That's not 'value', that's a crock." 

"I'm about to cancel," tweeted a third. "Seriously Netflix, another price increase?!" 

While Netflix has yet to say anything about increasing the price of the service here in the UK, it's also not something that has been definitively ruled out. We'll be sure to update you as we learn more.