Ubisoft is trying to get acquired but 'mostly gets laughed at', says insider

It’s unfortunate, but Ubisoft hasn’t had a great year. They’ve got several exciting titles on the horizon including Avatar: Frontiers of Pandora and Assassin’s Creed Mirage, but most of their 2022 releases failed to hit the mark.

With a Game Awards win for ‘Best Sim/Strategy Game,’ Mario + Rabbids Sparks of Hope was perhaps Ubisoft’s biggest success of the year. In failing to make a major impact though, Ubisoft are facing a yearly loss in excess of $500 million which has forced them to cancel three unannounced games. It’s also been revealed that Skull and Bones has been delayed for a sixth time. It’ll be a miracle if that game ever sees the light of day. Despite this, Ubisoft is hoping to get acquired but that too just really isn’t going well.

Check out the trailer for Assassin’s Creed Mirage below.

Acquisitions are all the rage right now. We’ve all heard about Microsoft’s attempt to acquire Activision which continues to face scrutiny - and a lawsuit from the FTC. Ubisoft are hoping that someone will want to snap them up too according to industry insider Jeff Grub. It’s not going to plan though. In fact, Grubb claims that Ubisoft “mostly gets laughed at.”

“Ubisoft definitely already did the rounds proposing acquisitions and mergers with other similar companies, and it mostly got laughed at,” Grubb wrote on Twitter. “It's just too unwieldy. Its strength was its distributed development structure, and now that is an albatross.”

He continued, “I hope it tries to ride it out because I think it might hold onto more people than if it tried to ‘slim down’ for an M&A. Either way, though, it seems grim. Making games is a rough business.” No pressure AC Mirage and Avatar: Frontiers of Pandora, but there’s a lot riding on your success.