• News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
YouTube
Threads
Submit Your Content
Xbox quietly makes super controversial change when you boot up your console
Home>News>Platform>Xbox
Published 14:12 23 Sep 2024 GMT+1

Xbox quietly makes super controversial change when you boot up your console

Why, Xbox, why?

Emma Flint

Emma Flint

google discoverFollow us on Google Discover
Featured Image Credit: Microsoft, Bestami Sarıkaya - Unsplash

Topics: Xbox, Xbox Series S, Xbox Series X, Microsoft

Advert

Advert

Advert

A recent console change introduced by Xbox is greatly annoying fans, and once you see what it is it’s not hard to understand why.

Xbox isn’t exactly unfamiliar with controversy, with its ability to polarise its target audience set to continue.

As shared by senior Verge editor Tom Warren on Twitter, Xbox has started to introduce full page ads for EA Sports FC 25 when users start up their console.

How do you feel about EA Sports FC 25 after seeing all these ads?

Advert

What was once assigned to live TV only has made its way onto all streaming platforms and now video games as well.

It’s an ugly development gamers want to see the back of.

“Not a fan of these ads on boot-up,” said @SecretAgentHam in response to the post shared.

Unfortunately, this isn’t the first time a full page ad has appeared on Xbox consoles; when Modern Warfare III was released last year ads for it irked players as well.

“I paid $500 for an Xbox Series X not $500 for an ad Machine. This is absurd,” remarked @ninehalo369.

To which someone rushed in to defend this questionable change saying, “Is it? You can press B and it'll be gone. Doesn't even last one sec.”


Microsoft has started showing a fullscreen pop-up for EA SPORTS FC 25 when some people boot up an Xbox. I believe this is the first time such a pop-up has appeared for a third-party game (thanks to Mark for the HT) pic.twitter.com/V104wVSykW

— Tom Warren (@tomwarren) September 21, 2024

Although this is true, people still don’t want to have an advertisement pushed onto them when there’s already ads for the game elsewhere.

The controversy isn’t even about the game advertised but rather that the ads exist at all, as demonstrated in this comment from @IM2WestCoast, “Lol. F**k that, I don't care what game it is that's annoying.”

With an Xbox Series X successor being teased, the fans frustrated by this quietly unveiled change will likely hope it won’t feature on the new hardware.

It likely will, but hope is all they have right now.

  • Xbox Teases Extreme 2027 Console Costs Just Days After Latest Price-Hike
  • Xbox Next-Gen Project Helix Console Specs Revealed, Controversial Change Teased
  • Xbox Scraps Controversial Console Project, Good News For Project Helix
  • How Xbox Users Can Grab GTA 6 Ultimate Edition For Free, Or Heavily Discounted

Choose your content:

25 mins ago
3 hours ago
6 hours ago
  • Ubisoft
    25 mins ago

    Assassin's Creed Black Flag Resynced drops adorable freebie that's simple to claim

    Assassin's Creed Black Flag Resynced launched to mixed reviews online, but Ubisoft is still celebrating its release with a freebie.

    News
  • Sony Interactive Entertainment
    25 mins ago

    Claim a free trial for one of 2026's most underrated PlayStation 5 games

    Don’t skip this underrated 2026 PS5 release

    News
  • Nintendo
    3 hours ago

    8 Retro Nintendo Switch Online Games That Play Better On PC

    Loads of games you'll find on Nintendo Switch Online can also be found on PC, and are playable without that steep annual membership.

    News
  • Xbox Game Studios
    6 hours ago

    Hideo Kojima has players refusing to play OD over plans to use 'real' ghosts

    We've got to trust the process.

    News