GTA 6 reveal trailer is already having a major impact on Rockstar's parent company

It’s been quite a week for Grand Theft Auto fans. At the time of writing, we haven’t yet had an announcement regarding GTA VI despite what many insiders have been teasing.

It could still happen. It’s only Friday morning - there are plenty of hours of opportunity left in the working week. If you’re completely clueless, this all began when an insider confidently teased that the first GTA VI trailer would drop on 26 October. Clearly, that didn’t happen but other insiders have since also cropped up with promises of “soon”. Rockstar Games appears to have a private video uploaded right now and it’s been updated on a regular basis, leading fans to believe this could be the trailer. Will it drop? Is it all wishful thinking? It’s looking like the latter but despite not releasing, the ‘trailer’ is having a major impact on Rockstar’s parent company Take-Two Interactive.

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Practically everyday this week, the hype has reached a crescendo as fans gather around to stare at Twitter during Rockstar’s usual scheduled tweet time. Instead of a GTA VI announcement, all we’ve had are the regular GTA Online updates but this ebbing flow of rising and falling hype is affecting Take-Two Interactive’s stock.

As reported by WePC, Take-Two’s stock prices have begun to fall. Throughout the week, we’ve seen small rises as we entered possible ‘trailer drop’ points in the day but now that we’ve almost reached the end of the week and the rumours seem to be false, it’s proving to be pretty damaging for Take-Two. WePC noted that the decline began on 25 October. They add that the company has taken a 4.88% fall over the last two days.

This is likely only going to be a temporary drop. Even if Grand Theft Auto VI isn’t announced this week, it’s inevitably going to likely be announced at some point during the next six months - perhaps even year. We know how well GTA V sold. I really don’t think Take-Two has anything to worry about.