KFC's Cluckin' Hilarious Posts Roast PlayStation Over Physical Media Bloodbath

If we can't find some levity in these trying times, then what's even the point? It's fair to say that things are a little glum right now in terms of gaming news. Even though it looks like Rockstar Games is again on track to shatter records with GTA VI pitched as the biggest game of all time, it's come at a major cost for fans of physical media.

Putting another nail in the coffin of retro gaming, Rockstar Games announced that neither the Standard Edition nor the Ultimate Edition of GTA VI would include a disc. There was massive backlash as some retailers refused to stock GTA VI unless the decision was reversed.

Of course, that was a precursor to an even bigger scandal, coming just days before Sony announced it was axing the production of physical discs in January 2028. It's been like chucking a nuclear warhead into a hurricane, as gaming rivals, fast food brands, and some even more obscure companies have taken to social media to mock PlayStation's plight.

KFC Roasts Over Physical Media Cull

Hordes of gamers say they're going to vote with their wallets and are 'done' with Sony after the PlayStation 5, but in the meantime, KFC is leading the charge in roasting the gaming giant on social media.

On July 2, the fried chicken giant's Spanish X account wrote: "BREAKING NEWS: KFC will stop offering its physical format starting today. Its products can only be consumed through its app in fake PNG format."

Another post joked about releasing a follow-up DLC with your sauces, players stumping up for the 'FriedChicken Pass' within a year, and Pinterest coming to your house if you try to pirate these PNGs.

More than just mocking Sony, it was a clever takedown of the entire gaming industry and its money-hungry tactics for continuing to squeeze everything it can out of gamers after the initial point of sale.

For many, it's sad to see how things have evolved into a digital-first industry of virtual stores and accusations that we're simply renting licences rather than actually owning games.

Back in the day, we loved showing off our Fallout 4 Collector's Edition with an actual Pip-Boy, the Halo 3 Legendary Edition with a replica Master Chief Helmet, and Batman: Arkham Asylum Collector’s Edition, but they're sadly distant memories.

Even though we still get some weird and wonderful collector's editions that are the talking point of anyone's collection, the idea that these increasingly don't come with an actual disc inside is baffling for many.

READ MORE: PlayStation 6 Confirmed As Digital-Only Is Made Worse By GTA 6's $80 Price Tag

Sharks Smelling Blood

It's not just the Colonel who took the Sony Scandal as an opportunity to promote his own brand, as X was soon flooded with other companies that were happy to poke fun at Sony's misfortune.

The 'official' Umbrella Corporation X account wrote, "Sony not selling physical games is like us not selling physical viruses," while a digital version of car manufacturer DeLorean joked about expanding into releasing digital DeLoreans in 2027 (it hasn't made a car since 1982).

Domino's Pizza UK mirrored Sony's official justification that it was stopping physical discs due to "shifting trends in consumer preference", as it shared its own breaking news that read: "In response to trends in the gaming industry, as of April 1 2027, Domino's UK will cease production of physical pizzas and shift to production of digital pizzas only.

"Consumers will be able to download our full range of delicious pizza codes and, using the power of the imagination, enjoy them in an entirely virtual sense."

Sharing an image of someone walking away with a massive receipt of game codes, GameStop chuckled: "A GameStop Customer in Columbus, Ohio traded his old Xbox 360 collection for over $1,000 in store credit. Left with new PS5 games and very happy!"

RESPAWN gaming chairs claimed it's going to stop production of physical chairs, and Proton VPN vowed to make its virtual private network services entirely physical.

Although not as direct as some of the others, Nintendo even seemed to poke the bear when it shared a snapshot from Super Mario Wonder's Elephant Mario and added: "Something in this room needs addressing."

Even though Sony is undoubtedly in the trenches when it comes to backlash, the move could already be paying off. In the aftermath of the announcement, Sony's stock has actually risen by 7% as investors see it as a way to increase profit by doing away with the cost of making actual discs.