• News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
YouTube
Threads
Submit Your Content
GTA 6 'should be' $200 according to industry expert as the ‘last great game before AI’
Home>News
Updated 11:03 15 Jul 2026 GMT+1Published 11:00 15 Jul 2026 GMT+1

GTA 6 'should be' $200 according to industry expert as the ‘last great game before AI’

GTA 6 could be the last great game before AI takes over everything according to one analyst.

This article contains affiliate links and LADbible Group will make a commission on anything purchased

Richard Breslin

Richard Breslin

google discoverFollow us on Google Discover
Featured Image Credit: Rockstar Games

Topics: GTA 6, Grand Theft Auto, Rockstar Games, GTA

Advert

Advert

Advert

An analyst claims that GTA VI should cost $200 because it will be the “last great game” before everything moves to AI development.

There’s no escaping AI nowadays; in fact, whether we’ve realised it or not, it’s been here for quite some time. It’s used in almost every aspect of digital life, whether it’s video games, TV and film, work, browsing social media, or more.

We’ve seen the rise of AI in the world of video games, particularly in creating artwork and assets, as well as coding. Whether you like it or not, or whether the thought of Skynet becoming a reality scares you, AI is here to stay.

Could the analyst be right about GTA VI and AI?

As reported by IGN, industry analyst Ben Thompson told TBPN that Rockstar Games should charge more than the $100 it costs to buy GTA VI Ultimate Edition as it is too low, and it should be $200 instead.

The reason is that GTA VI is created by human “blood, sweat and tears,” rather than mostly AI, which should have warranted a much higher price. “Rockstar is charging way too little for this game," he said. "They should be charging like $200 for this game.”

Advert

“GTA VI is the last great game. It was mostly all made pre-AI. It is the pinnacle of triple-A craftsmanship,” he continued. “Years and years and years of blood, sweat, and tears. To the extent where you have the Twitter analysts counting cigarette butts outside Rockstar's offices to see how much crunch they are in right now.”

READ MORE: GTA 6 avoids boycott after 'deeply regrettable' PlayStation reveal

Should the GTA VI Ultimate Edition have been $200?

We’re not sure how many gamers would be willing to spend that much on a digital-only video game with DLC and locked content, but we can understand Thompson’s enthusiasm, at least. Sure, there might be a few willing to spend silly money on a digital-only game, but we’d be very surprised if gamers as a whole backed Thompson's statement.

The existing price of $100/£90 seems about right for the Ultimate Edition, as does $80/£70 for the standard edition. Either way, Rockstar Games looks set to make a ton of money and break all sorts of sales and playerbase records with GTA VI.

  • PLAYSTATION PRE-ORDER: Playstation UK | Walmart | Amazon UK | Amazon US
  • XBOX PRE-ORDER: GAME UK | Loaded | Amazon UK | Amazon US | Walmart

What is the GTA community saying?

“Rockstar Games will release multiple versions of this game over the next 10 years, and people will buy it. It will be best played on PS6 and the new Xbox,” claimed Reddit user alec83, making a very valid point. After all, we’ve seen this pattern with GTA V since it originally launched in 2013.

“Those are rookie numbers. It’ll be $300 and split into multiple $100 purchases of different games," added TheNiamosDiscoBall.

“This is what happens when suits infiltrate our medium,” said RandomGuyOnDaNet90.

Grand Theft Auto VI will be released on November 19 on PlayStation 5 and Xbox Series X/S. The inevitable PC port hasn't been announced yet.

READ MORE: Assassin's Creed Black Flag Resynced launch outshines GTA 6: 'Now that's how you do physical'

Choose your content:

an hour ago
3 hours ago
8 hours ago
  • SOPA Images - Getty Images
    an hour ago

    Steam rival offers free digital conversion hack to combat industry decisions choking gaming

    One of Steam's biggest competitors offer gamers the chance to turn their digital games back into physical discs.

    News
  • Photo by Nikos Pekiaridis/NurPhoto via Getty Images
    an hour ago

    PlayStation's latest hardware 'delayed' indefinitely as user backlash continues

    "We’re taking extra time to put the finishing touches on the product," PlayStation said.

    News
  • Techland
    3 hours ago

    PlayStation users issued refunds as $60 AAA cancels highly-anticipated DLC

    Players have labelled it as a 'good decision' to cancel the DLC

    News
  • Ubisoft
    8 hours ago

    9 best bargains in the PlayStation Summer Sale

    Grab some fantastic bargains in the PlayStation Summer Sale

    News
  • 9 Potential GTA 6 Features That Should Secure Its Game Of The Year Status
  • GTA 6 On Track To Overthrow The Best-Selling Video Game Of All-Time
  • Five countries where GTA 6 could be banned from release
  • GTA 6 achieves the impossible, it’s already boring gamers