• News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • News

  • TV & Film

  • PlayStation

  • Xbox

  • Nintendo

  • PC

  • Reviews

  • Advertise
  • Terms
  • Privacy & Cookies
  • LADbible Group
  • LADbible
  • UNILAD
  • SPORTbible
  • Tyla
  • UNILAD Tech
  • FOODbible
  • License Our Content
  • About Us & Contact
  • Jobs
  • Latest
  • Archive
  • Topics A-Z
  • Authors
Facebook
Instagram
X
Snapchat
TikTok
YouTube
Threads
Submit Your Content
Assassin's Creed officially under control of new company in major shift

Home> News

Published 10:20 28 Mar 2025 GMT

Assassin's Creed officially under control of new company in major shift

"This is a foundational step in changing Ubisoft’s operating model," according to Ubisoft's CEO

Lewis Parker

Lewis Parker

google discoverFollow us on Google Discover
Featured Image Credit: Ubisoft

Topics: Assassins Creed, Assassin's Creed Shadows, Ubisoft, Far Cry, Rainbow Six Siege

Advert

Advert

Advert

Ubisoft has just announced that Tencent, a Chinese multinational technology conglomerate, now owns a 25% stake in several of their IPs including Assassin's Creed, Far Cry, and Rainbow Six.

This news comes from an official statement from Ubisoft (thank you to PC Gamer’s Andy Chalk for the source), which details the €1.16 billion (roughly £964,946,000) investment.

“As we accelerate the company’s transformation, this is a foundational step in changing Ubisoft’s operating model that will enable us to be both agile and ambitious," stated Ubisoft CEO Yves Guillemot.

"We are focused on building strong game ecosystems designed to become evergreen, growing high-performing brands and creating new IPs powered by cutting-edge and emerging technologies.”

Advert

The “subsidiary team” formed in the wake of the deal will be comprised of both Ubisoft and Tencent board members, but it sounds like Ubisoft is still very much leading things moving forward.

As stated in PC Gamer's article, Ubisoft's CFO Frederick Duguet revealed in a conference call that this new board "will be controlled by Ubisoft, so Ubisoft will continue controlling and consolidating this entity."

In short, this basically means that Tencent has a pretty big say in things moving forward. They don’t outright own Ubisoft or any of their intellectual properties, but that doesn’t mean that it won’t change in the future.

Owning a 25% stake in something is a bigger deal than it might sound, because Tencent only need another 25% stake in this subsidiary to have a majority vote.

This news follows the financial disaster that was Ubisoft’s 2024 earnings report, due in part to underperforming titles such as Avatar: Frontiers of Pandora, Skull and Bones, and XDefiant.

No word yet on what the new subsidiary’s plans are moving forward, but expect to hear something new out of this Ubisoft/Tencent partnership in the next couple of months.

Choose your content:

an hour ago
2 hours ago
4 hours ago
  • Obsidian Entertainment
    an hour ago

    Fallout Rival Confirms Surprise Delisting This Month, Last Chance To Play

    That's another win for the vault dwellers as Fallout's monopoly claims another scalp

    News
  • Nathan Sioui
    an hour ago

    PC Free Download Is A Gorgeous Puzzle Game To Unwind With This Weekend

    Made as part of the GMTK 2024 Game Jam.

    News
  • Spicy Tuna Games
    2 hours ago

    Stardew Valley Gamers Won't Want To Miss Steam's Latest Cozy Free Offering

    It's the rustic blend of Stardew and Pokopia that will soothe your brain

    News
  • CD Projekt
    4 hours ago

    The Witcher 3 Free Quest Is Perfect For Fans Of The Original Book

    The Last Wish returns in this alpha-stage mod which adapts the book

    News
  • Assassin's Creed Shadows free download splits fans
  • Ubisoft absolutely bodies Elon Musk after he calls Assassin's Creed Shadows 'terrible'
  • Assassin’s Creed Black Flag meets Valheim in new RPG I need now
  • Assassin's Creed Shadows quietly lands on the last platform we expected