Full GTA 6 Selfridges merch drop has gamers confused after pricing revealed

Grand Theft Auto VI fans have been left baffled after discovering that some GTA VI merchandise costs more than double at luxury retailer Selfridges compared to Rockstar Games' official store. The collection even includes an eye-watering £2,500 jacket.

Rockstar recently launched its new GTA VI merchandise collection, featuring bags, hats, jackets, and t-shirts, with many items quickly selling out. However, while Selfridges offers fans another chance to get their hands on the merch, it comes at a hefty price. For example, a t-shirt costing £25.99 on Rockstar's website is being sold for a whopping £60 at Selfridges.

Perhaps the most extravagant item is the Selfridges-exclusive ‘Goodtime State Varsity Jacket’, which will set fans back £2,500. It features a wool-blend body, genuine leather sleeves, and embroidered designs, but whether that justifies its staggering price tag is another matter entirely.

GTA 6 fans spot huge price difference in Selfridges merch

The price difference between Rockstar Games' official ‘Warehouse’ store and UK luxury retailer Selfridges was highlighted by X (formerly Twitter) user @ShaherMia, who shared a side-by-side comparison of the ‘Macca the Gator’ t-shirt. The Selfridges collection includes a varsity jacket priced at a whopping £2,500 (still in stock), as well as a t-shirt, mug, hat, basketball and dartboard, all of which are currently sold out.

For the Macca the Gator t-shirt, it's priced at £25.99 on Rockstar's website and £60 at Selfridges. That's a whopping £34.01 difference, representing an increase of approximately 131%.

“Will that be available in the Rockstar store? My god, I want those manatee items,” asked BeeFun, to which Shaher Mia replied, “Some are available on the Rockstar Store, and it’s cheaper.”

“So they're selling some of the same items for double the price we saw in the Rockstar Games Store?” asked NATOSHI, seemingly surprised by the difference.

GTA 6's exclusive £2,500 varsity jacket has fans talking

“GTA VI being milked on a different level lol. £2,500 jacket? Wtaf. The game really can’t come soon enough, so this BS will stop,” declared MichaelWazovski.

“The prices are just insane, man. In this economy, why do they think they are actually going to be buying this [redacted]? 2.5k for a varsity jacket, like I get its quality leather and stuff, but it's video game branded merch,” exclaimed epicnosegaming.

READ MORE: GTA 6's reported file size could spell trouble for PS5 owners

Of course, what we consider value for money is entirely subjective. Something that seems ridiculously overpriced to one person might be worth every penny to someone else. That being said, if any of the GTA VI merchandise at Selfridges has tempted you to splash out, it's worth checking Rockstar Games' official store before parting with your hard-earned cash.

Just keep in mind that prices and stock availability may vary by region, while delivery costs and import charges could make what initially looks like a bargain more expensive.

Grand Theft Auto VI launches on PlayStation 5 and Xbox Series X|S on November 19, 2026. Rockstar Games has yet to announce a PC release, although many fans will undoubtedly be hoping one arrives further down the line.

GAMINGbible has contacted Selfridges and Rockstar Games for comment regarding the price differences.