Grand Theft Auto VI’s first and only trailer dropped in December of 2023.
If you’d told me then that as of April 2025 it would still be the game’s only trailer, I wouldn’t believe you.
Let’s face it, GTA VI doesn’t exactly need marketing.
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It’s the most anticipated game of all-time; fans of the franchise are likely going to buy it regardless of how many pre-launch trailers drop.
That being said, the studio is going to be as interested in acquiring new players as it is satisfying the old.
It’s with that in mind that we’ll surely get a gameplay reveal before launch.
You shouldn’t expect it for some time though.
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Take-Two Interactive’s CEO Strauss Zelnick recently explained the company wants to maintain the game’s “anticipation” and “excitement”.
"We do have competitors who will describe their release schedule for years in advance, and we found that the better thing to do is to provide marketing materials relatively close to the release window in order to create that excitement on the one hand, and balance the excitement with unmet anticipation," he continued.
You can watch GTA VI’s one and only trailer below.
The question is, how close to the game’s fall / autumn launch window are we talking?
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That’s something fans have taken to discussing and they’re all united in their thoughts.
“It's quite literally in the air. There's no pattern from previous games, no leaks. NOTHING. We just live our lives and wait and it will be here before we know it,” wrote Reddit user Sneaux_.
“I prefer no announcement, just the trailer dropping on the day they decide to. It's gonna be epic and the world will stop to watch it,” added IlgnerJuan.
“Announcing release dates for trailers would be below them at this point,” agreed Historial_Leg5998.
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I’m with the fans. Rockstar knows it's got the world in the palm of its hand.
It can drop that second trailer anytime it wants, and that’s exactly what it’ll do.
Topics: GTA, Grand Theft Auto, GTA 6, Rockstar Games, Take-Two