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Stand Up To Cancer Reveals ‘Game On’ Campaign With Some Halo Help

Stand Up To Cancer Reveals ‘Game On’ Campaign With Some Halo Help

Master Chief says: f*ck cancer

Mike Diver

Mike Diver

Stand Up to Cancer is partnering with Xbox for its new Game On campaign in 2020. As we all know, cancer is a very bad thing and it fully needs punching in its dick, metaphorically speaking, over and over until it just goes the heck away. And we can't think of many more powerful punchers in the gaming world than Halo's own John-117, Master Chief.

So it's lucky, then, for Stand Up to Cancer that they have, indeed, got Halo's very own John-117 to front the Game On campaign video. Have a watch of it below - or here on YouTube if need be.

"Taking the enemy by surprise is a powerful strategy" - it sure is, Mister Chief, sir. The man behind the voice of Master Chief, Steve Downes, says of the Game On campaign:

"It is both an honour and privilege to participate in Stand Up to Cancer's Game On campaign this year. Like so many others, I have personally witnessed cancer's devastating effects - my own father passed away from cancer some 25 years ago. I've also witnessed the great progress that continues to be made. A dear friend is surviving lung and brain cancer, a reality that might've been unheard of just a decade ago. That is why this campaign is so important.

"Being the voice of the Master Chief for 20 years has been an epic journey, and I've seen the positive impact this heroic character has had on so many people all over the world. But his battles could not be won without the help of others. The Chief is calling on you to take down an enemy even stronger than the Flood or the Covenant. It is a battle that can be won. I have seen it with my own eyes. It is time to Stand Up to Cancer!"

Halo's Master Chief /
Xbox Game Studios

So, what is SU2C's Game On all about in 2020? Basically: sign up, raise cash, and game on. Players who wish to participate need to sign up to a challenge - it could be big, it could be small, it could be driving backwards in Forza Horizon 4 because why not - but it should be something that friends and family will want to chip in some valuable cash to see you succeed at. SU2C can provide tips on potential challenges (as seen in the video above), should your eagerness to take part be strong but your imagination not so sturdy.

Then comes the money, the dough, the cheddar. Upon signing up to Game On, you'll get access to a personal giving page, to direct pals and peers towards, for them to make their donations. And then, of course, comes the challenge itself. Like GAMINGbible's best pal in the whole world Shia LaBeouf once said, do it.

What else is lined up? I'm glad you asked. In September, Game On will take over Xbox On's Twitch channel for a week, bringing together a host of influencers to entertain you into parting with a little of your hard-earned cash. More details on that will be announced soon, so check in on the state of play via SU2C's website or follow the charity on Twitter. There will also be some special in-game content, such as limited-edition sails for Sea of Thieves, all the money from which will go to SU2C.

Play games, have fun, and punch cancer in the dick. Winner winner, chicken dinner. Ah wait, that's the wrong shootybanger, isn't it...

Featured Image Credit: Xbox Game Studios, Stand Up To Cancer

Topics: Halo, Xbox