GTA 6 release date update already having huge impact for Rockstar parent company

GTA VI isn’t out yet, but Rockstar Games and its parent company, Take-Two, are already profiting massively off the hype.

I don’t think there’s been a more hyped up video game than GTA VI; in fact, the only other game I think could give it a run for its money is The Elder Scrolls VI.

That first trailer for GTA VI broke enough records as is, so lord knows what impact the full game will have.

Financially though, there are some concerns surrounding GTA VI, with many believing it could be the first base video game to surpass a $100 price tag, fears worsened by Nintendo’s Nintendo Switch 2 game pricing.

You know who isn’t worried about the cost of GTA VI though? Take-Two Interactive, which is seeing an all-time high stock value in the build up towards the game’s release.

The game is still scheduled for launch later this year, with more marketing due over the summer.

Additionally, Take-Two will be holding an earnings call on 15 May, which fans will be keeping a close eye on in case it gives GTA VI’s release date away.

Of course, don’t expect a trailer drop in the middle of the earnings call, that’s not how that works, but it wouldn’t be a surprise to see a new trailer either the week before, or week after, as marketing gets underway.

It is GTA VI though. How much marketing does the game actually need when we’re all going to be buying it anyway?

In other news, however, the fans are still driving themselves up the wall trying to learn more about the game itself, specifically what we’ll see or do when we’re playing by the end of the year.

They’ve been meticulously combing over the first trailer since its debut, examining each and every pixel for secrets, so we’re in dire need of that second trailer to keep things fresh.